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Editing Tomorrow's Harvest Viral Marketing Campaign

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The Viral Marketing Campaign for [[Boards of Canada]]'s 4th LP - [[Tomorrow's Harvest]] (2013), was a series of promotional events leading up to the release of the album. This included, but is not limited to: Listening parties hinted at by using cryptic online messages, a music video being played over a large advertisement screen on the streets of Tokyo, Japan and various other hints and reveals using social media and video hosting websites, alongside a track reveal on BBC Radio 1. This, combined with the '[[Cosecha Transmisiones]]' cryptic messages and clues that immediately preceded it, was considered to be an almost entirely new and unique method of artistic promotion. 
 
 
A detailed timeline of events is listed below.
 
 
__TOC__
 
 
 
== Shibuya-ku Tokyo ==
 
== Shibuya-ku Tokyo ==
 
After [[Record Store Day incident|an intriguing week]] of decyphering cryptic transmissions [[Boards of Canada]] remained silent on their [[Websites#Social Networks|social networks]], except for a couple of links related to the release of ''[[Tomorrow's Harvest]]''.<ref>https://www.facebook.com/boardsofcanada/posts/10151430836943927</ref><ref>https://www.facebook.com/boardsofcanada/posts/10151430839388927</ref><ref>https://www.facebook.com/boardsofcanada/posts/10151430894823927</ref><ref>https://www.facebook.com/boardsofcanada/posts/10151430840743927</ref>
 
After [[Record Store Day incident|an intriguing week]] of decyphering cryptic transmissions [[Boards of Canada]] remained silent on their [[Websites#Social Networks|social networks]], except for a couple of links related to the release of ''[[Tomorrow's Harvest]]''.<ref>https://www.facebook.com/boardsofcanada/posts/10151430836943927</ref><ref>https://www.facebook.com/boardsofcanada/posts/10151430839388927</ref><ref>https://www.facebook.com/boardsofcanada/posts/10151430894823927</ref><ref>https://www.facebook.com/boardsofcanada/posts/10151430840743927</ref>
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=== Google Maps ===
 
=== Google Maps ===
* lat=34.948043
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{{#widget:Google Maps
* lng=-116.682615
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|width=770
 
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|height=400
https://goo.gl/maps/rjUTXgZLf6PLpbLN6
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|lat=34.948043
 
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|lng=-116.682615
<htmlet nocache="yes">google-maps-th-listening-party</htmlet>
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|zoom=16
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|maptype=hybrid
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|maptypecontrol=yes
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|largemapcontrol=yes
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|overviewmapcontrol=yes
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|marker.name.lat=34.948043
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|marker.name.lng=-116.682615
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|marker.name.title =Yermo
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}}
  
 
=== Images ===
 
=== Images ===
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==== Videos ====
 
==== Videos ====
===== Neil Krug =====
 
{{#widget:YouTube|id=0WKI5Ak9fP0|width=770}}
 
* http://www.neilkrug.com/
 
* https://www.facebook.com/photo.php?fbid=672852522730818&set=a.136419876374088.24529.136418719707537&type=1
 
 
 
===== Creative Owlet =====
 
===== Creative Owlet =====
 
{{#widget:YouTube|id=t6G8gViaoVg|width=770}}
 
{{#widget:YouTube|id=t6G8gViaoVg|width=770}}
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{{#widget:YouTube|id=0BIv8Kd2kMo|width=383}} {{#widget:YouTube|id=llRTP57L2nU|width=383}}
 
{{#widget:YouTube|id=0BIv8Kd2kMo|width=383}} {{#widget:YouTube|id=llRTP57L2nU|width=383}}
  
{{#widget:YouTube|id=IsQ6yOvD7F0|width=383}} {{#widget:YouTube|id=djygILJVXmM|width=383}}
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{{#widget:YouTube|id=IsQ6yOvD7F0|width=383}}
  
 
==== Pictures ====
 
==== Pictures ====
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Thought I'd add my experience on 5/27/13 to the rest.  
 
Thought I'd add my experience on 5/27/13 to the rest.  
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After following along voraciously during the [[Cosecha Transmisiones|RSD incident]] and up through the album reveal I sort of stepped back, anticipating nothing more than a 40 day wait for the album to be released.  
 
After following along voraciously during the [[Cosecha Transmisiones|RSD incident]] and up through the album reveal I sort of stepped back, anticipating nothing more than a 40 day wait for the album to be released.  
<br><br>
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When I heard about [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Lake_Dolores|Tokyo]], then the boston thing, and the [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#May_27th_-_17:00_PDT|sattelite image tweet]], I knew I had to be there. I have long wanted to go explore [[wikipedia:Lake Dolores Waterpark|Lake Dolores Waterpark]], I've seen it many times driving on I15 and it will hold a special place in my heart now that I not only got to explore it, but got to explore it during a special [[Boards of Canada]] event with so many amazing people.  
 
When I heard about [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Lake_Dolores|Tokyo]], then the boston thing, and the [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#May_27th_-_17:00_PDT|sattelite image tweet]], I knew I had to be there. I have long wanted to go explore [[wikipedia:Lake Dolores Waterpark|Lake Dolores Waterpark]], I've seen it many times driving on I15 and it will hold a special place in my heart now that I not only got to explore it, but got to explore it during a special [[Boards of Canada]] event with so many amazing people.  
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I had a half day at work, and I got home right around the time [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Tweets|Tonx tweeted]] that he had to be discrete, and "!". It was the "!" that really lit a fire under me and by 2pm Lauren and I were off. Upon arriving around 4, We noted a small number of cars in the parking lot, which we parked next to and proceeded to head towards a large group of people who seemed to be beginning to walk into the park. No one knew what was going on, or what we were supposed to do. I asked if anyone knew where [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Tweets|tonx]] was, and was told something about "the highest tower", which I identified and advanced towards. At the base of the tower I found [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Tweets|Tonx]] - i think still google hangout-ing at that point. In finding him I was also told that at 5pm we were to be in front of a vintage metal camper.  
 
I had a half day at work, and I got home right around the time [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Tweets|Tonx tweeted]] that he had to be discrete, and "!". It was the "!" that really lit a fire under me and by 2pm Lauren and I were off. Upon arriving around 4, We noted a small number of cars in the parking lot, which we parked next to and proceeded to head towards a large group of people who seemed to be beginning to walk into the park. No one knew what was going on, or what we were supposed to do. I asked if anyone knew where [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Tweets|tonx]] was, and was told something about "the highest tower", which I identified and advanced towards. At the base of the tower I found [[Tomorrow%27s_Harvest_Viral_Marketing_Campaign#Tweets|Tonx]] - i think still google hangout-ing at that point. In finding him I was also told that at 5pm we were to be in front of a vintage metal camper.  
<br><br>
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We explored a bit, climbing the observation tower and shooting a few snippets of footage. I couldn't think of anything but the camper though and soon had to go set up my tripod and camera. Around that time more people were gathering in front of the trailer as well including Paul whom I am very happy to have met. Around that time Josh from [[Warp]] (the announcer heard before and after the album) came over and asked Paul (and I) if we would only record 3 tracks. He explained that the band had requested no high quality recordings of any kind but that since "we came a long way" and brought our gear that he would allow us to shoot for the first 3. I was happy to oblige. Then it dawned on me... First three. We were going to hear the whole album. I pulled out my phone and texted my friend "WHOLE ALBUM, AWWW SHIT, Cant record after first three tracks, No live performance but its a listening party, AHHHHHH", which I think he then posted on here.  
 
We explored a bit, climbing the observation tower and shooting a few snippets of footage. I couldn't think of anything but the camper though and soon had to go set up my tripod and camera. Around that time more people were gathering in front of the trailer as well including Paul whom I am very happy to have met. Around that time Josh from [[Warp]] (the announcer heard before and after the album) came over and asked Paul (and I) if we would only record 3 tracks. He explained that the band had requested no high quality recordings of any kind but that since "we came a long way" and brought our gear that he would allow us to shoot for the first 3. I was happy to oblige. Then it dawned on me... First three. We were going to hear the whole album. I pulled out my phone and texted my friend "WHOLE ALBUM, AWWW SHIT, Cant record after first three tracks, No live performance but its a listening party, AHHHHHH", which I think he then posted on here.  
<br><br>
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5pm came and went and people were continuing to show up. The lincolnshire poacher came over and we chatted a bit - I can't believe I got to meet someone that was at Redmoon and have the first listen to ''[[Tomorrow's Harvest|TH]]'' with them. Phenomenal. Eventually around 5:30 Josh came on the PA, thanked everyone for coming out, and said that it was the wish of the band that there be no recording after the first 3 tracks. and without further ado, ''[[Tomorrow's Harvest]]'' by [[Boards of Canada]].  
 
5pm came and went and people were continuing to show up. The lincolnshire poacher came over and we chatted a bit - I can't believe I got to meet someone that was at Redmoon and have the first listen to ''[[Tomorrow's Harvest|TH]]'' with them. Phenomenal. Eventually around 5:30 Josh came on the PA, thanked everyone for coming out, and said that it was the wish of the band that there be no recording after the first 3 tracks. and without further ado, ''[[Tomorrow's Harvest]]'' by [[Boards of Canada]].  
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'''Below I am going to detail my thoughts on the album, so if you're trying to stay spoiler free then maybe don't read it.'''
 
'''Below I am going to detail my thoughts on the album, so if you're trying to stay spoiler free then maybe don't read it.'''
 
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<br><br>
 
"[[White Cyclosa]]"  
 
"[[White Cyclosa]]"  
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Wispy nostalgic tones with plucky synth layers woven around it. Dissonance makes a larger and larger appearance on the track as it progresses. Fades out slowly. A great vignette-type track pacing the mood between [[Reach For The Dead|RFTD]]" and "[[Jacquard Causeway|Jacquard]]".  
 
Wispy nostalgic tones with plucky synth layers woven around it. Dissonance makes a larger and larger appearance on the track as it progresses. Fades out slowly. A great vignette-type track pacing the mood between [[Reach For The Dead|RFTD]]" and "[[Jacquard Causeway|Jacquard]]".  
 
<br><br>
 
<br><br>
 
"[[Jacquard Causeway]]"  
 
"[[Jacquard Causeway]]"  
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Lurching drums and a lamenting melody give the feeling of wandering through a wasteland. a little like watching civilization be build up and destroyed again and again with zero progress. Not a happy track. Heavily layered and very beautiful.  
 
Lurching drums and a lamenting melody give the feeling of wandering through a wasteland. a little like watching civilization be build up and destroyed again and again with zero progress. Not a happy track. Heavily layered and very beautiful.  
 
<br><br>
 
<br><br>
 
"[[Telepath]]"  
 
"[[Telepath]]"  
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Starts with smooth boc tones and a computerized voice reading numbers. "Testing 1. 2. 3. 4. 5. 6. 7..." if I remember correctly. Unmistakable [[BOC]]. The voice reading numbers distorts intermittently as the music weaves around it. Feels like a numbers station transmission. What are our instructions?  
 
Starts with smooth boc tones and a computerized voice reading numbers. "Testing 1. 2. 3. 4. 5. 6. 7..." if I remember correctly. Unmistakable [[BOC]]. The voice reading numbers distorts intermittently as the music weaves around it. Feels like a numbers station transmission. What are our instructions?  
 
<br><br>
 
<br><br>
 
"[[Cold Earth]]"  
 
"[[Cold Earth]]"  
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Eerie intro with a huge bass throb that comes in. Dark and Epic. If "[[Telepath]]" is a numbers station transmission then "[[Cold Earth]]" is the plan or events set into motion by that transmission. This song will make you rock to the music. I remember seeing people rocking, bobbing their heads, etc. There's a brief grunty highly distorted and cut off childs voice that comes in every few beats for a fraction of a beat that is too beautiful for words. This was one of the many times during the listening party i was overwhelmed with emotion. My audio of this track has one of the two children that were there crying a bit in the background. Perfect.  
 
Eerie intro with a huge bass throb that comes in. Dark and Epic. If "[[Telepath]]" is a numbers station transmission then "[[Cold Earth]]" is the plan or events set into motion by that transmission. This song will make you rock to the music. I remember seeing people rocking, bobbing their heads, etc. There's a brief grunty highly distorted and cut off childs voice that comes in every few beats for a fraction of a beat that is too beautiful for words. This was one of the many times during the listening party i was overwhelmed with emotion. My audio of this track has one of the two children that were there crying a bit in the background. Perfect.  
 
<br><br>
 
<br><br>
 
"[[Transmisiones Ferox]]"  
 
"[[Transmisiones Ferox]]"  
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didgeridoos? Layered and distorted. Mind blowing. Airs out beautifully at the end. Imputes a feeling of pursuit or hiding.  
 
didgeridoos? Layered and distorted. Mind blowing. Airs out beautifully at the end. Imputes a feeling of pursuit or hiding.  
 
<br><br>
 
<br><br>
 
"[[Sick Times]]"  
 
"[[Sick Times]]"  
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Utterly fucking amazing. Another groovy head bobber. Classic [[BOC]] sounds. Whole crowd was getting into this one as well.  
 
Utterly fucking amazing. Another groovy head bobber. Classic [[BOC]] sounds. Whole crowd was getting into this one as well.  
 
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<br><br>
 
"[[Collapse]]"
 
"[[Collapse]]"
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Scary.  
 
Scary.  
 
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<br><br>
 
"[[Palace Posy]]"  
 
"[[Palace Posy]]"  
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A emotional shift. Percussive, funky, off-beat. Stringy. Inquisitive. Godfuckingdamnit I LOVE IT. Chanty vocals that come in that I dont remember what they say but goddamnit i need to hear this track again and again and again. Earworm for sure. One of my favorites off the new album.  
 
A emotional shift. Percussive, funky, off-beat. Stringy. Inquisitive. Godfuckingdamnit I LOVE IT. Chanty vocals that come in that I dont remember what they say but goddamnit i need to hear this track again and again and again. Earworm for sure. One of my favorites off the new album.  
 
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<br><br>
 
"[[Split Your Infinities]]"  
 
"[[Split Your Infinities]]"  
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Wondrous. Fucking amazing. Like gazing out at a valley populated with a beautifully destructed future city.  
 
Wondrous. Fucking amazing. Like gazing out at a valley populated with a beautifully destructed future city.  
 
<br><br>
 
<br><br>
 
"[[Uritual]]"  
 
"[[Uritual]]"  
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<br><br>
 
Dark drone with layers of sad tones on top  
 
Dark drone with layers of sad tones on top  
 
<br><br>
 
<br><br>
 
"[[Nothing Is Real]]"  
 
"[[Nothing Is Real]]"  
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You know when you see somethings reflection in water but the water is rippling too much to make out exactly what it is? The beginning of this track is the audio equivalent of that. Vaguely familiar, slightly upbeat. Makes me feel like I'm watching a loop of a corporate logo on broken VHS as a child. Echos of a happier past.  
 
You know when you see somethings reflection in water but the water is rippling too much to make out exactly what it is? The beginning of this track is the audio equivalent of that. Vaguely familiar, slightly upbeat. Makes me feel like I'm watching a loop of a corporate logo on broken VHS as a child. Echos of a happier past.  
 
<br><br>
 
<br><br>
 
"[[Sundown]]"  
 
"[[Sundown]]"  
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Sad, lamenting tones.  
 
Sad, lamenting tones.  
 
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<br><br>
 
"[[New Seeds]]"  
 
"[[New Seeds]]"  
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The emotional lows in this album serve as pacing for the weary but hopeful highs. This song is a "High". More strings. Feeling of rebuilding from the ashes. Theres a lot of work to be done here. Awesome, awesome awesome. I'm trying to limit the number of times I use the words "fucking amazing" to describe this album but I can't help it, it just is.  
 
The emotional lows in this album serve as pacing for the weary but hopeful highs. This song is a "High". More strings. Feeling of rebuilding from the ashes. Theres a lot of work to be done here. Awesome, awesome awesome. I'm trying to limit the number of times I use the words "fucking amazing" to describe this album but I can't help it, it just is.  
 
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<br><br>
 
"[[Come To Dust]]"  
 
"[[Come To Dust]]"  
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WOW. So now we're in this epic future destroyed then rebuilt shithouse and its awesome but it also sucks.  
 
WOW. So now we're in this epic future destroyed then rebuilt shithouse and its awesome but it also sucks.  
 
<br><br>
 
<br><br>
 
"[[Semena Mertvykh]]"  
 
"[[Semena Mertvykh]]"  
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The track from the [[Cosecha_Transmisiones#Album_Teaser|album reveal video]]. My audio of this track has the kids crying and my camera shutter clicking every 10 seconds or so. I might like my version more. We'll see when the album comes out.  
 
The track from the [[Cosecha_Transmisiones#Album_Teaser|album reveal video]]. My audio of this track has the kids crying and my camera shutter clicking every 10 seconds or so. I might like my version more. We'll see when the album comes out.  
 
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* June 4th: 05:00 JP / 06:00 AU
 
* June 4th: 05:00 JP / 06:00 AU
  
=== Announcement ===
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[[File:Tomorrow's-Harvest-live-album-transmission-2013-06-03.jpg|770px]]  
[[File:Tomorrow's-harvest-live-album-transmission-boardsofcanada.jpg|770px]]
 
 
 
[[File:Tomorrow's-Harvest-live-album-transmission-2013-06-03.jpg|770px]]
 
 
 
=== YouTube Live Stream ===
 
{{#widget:YouTube|id=Xfcoi20CL8c|width=770px}}
 
  
 
== References ==
 
== References ==

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