Viral Marketing

Record Store Day incident

* insert introductory summary here *

See Record Store Day incident.

Shibuya-ku Tokyo

After an intriguing week of decyphering cryptic transmissions Boards of Canada remained silent on their social networks, except for a couple of links related to the release of Tomorrow's Harvest.

The 21st of May, however, Boards of Canada posted the following cryptic status update on their official Facebook account.

May 22nd 24:00 @ 1-23-10 Jinnan Shibuya-ku Tokyo

jar from the Twoism (messageboard) was there and made the second recording shown below.

Images

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Zane Lowe

@zanelowe tweeted:

• 3:42 PM - 23 May 13 "Brand new Boards Of Canada on tonights show!"
• 7:55 PM - 23 May 13 "New Boards Of Canada at 7:55pm UK http://www.bbc.co.uk/radio1/listen/"

Zane announced he will play "Reach For The Dead".

Reach For The Dead

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May 27th - 17:00 PDT

• Hell Interface posts "May 27th - 17:00 PDT" as a comment on the youtube video of "Reach For The Dead".

• @boctransmission tweeted @ 11:30 PM - 26 May 13: "May 27th - 17:00 PDT" with the second image shown below attached to the tweet.

The attached image shown above has exif data with the exact gps-location.

Google Maps

Images

nsputnik from the Twoism (messageboard) shared the picture below:

A is the drive-in theater.
B is the gas station.
C is the area covered in the tweet regarding May 27th 2013.

External Links

• https://maps.google.com/maps?f=q&q=loc:34.948043,-116.682615&t=k&spn=0.5,0.5
• http://www.panoramio.com/photo/63623456
• http://goo.gl/maps/jF02k
• http://en.wikipedia.org/wiki/Lake_Dolores_Waterpark
  • http://www.youtube.com/watch?v=cbSbbY5ibas
  • https://ssl.panoramio.com/photo/71912368
• https://plus.google.com/110126773915965930344/about?gl=uk&hl=en
  • https://plus.google.com/110126773915965930344/photos?hl=en
• http://imgur.com/vUgVFdI

Movement Electronic Music Festival

• Allegedly a new Boards of Canada track was played at the Movement festival in Detroit. It happened right after Audion's set at Sunday 26th of May. Presumable the track played is "Cold Earth", based upon the track by track review from The Quietus.

• NME confirmed the track that had been played to be "Cold Earth".

Images

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External Links

• http://www.twoism.org/forum/viewtopic.php?t=10663
• http://movement.us/lineup/
• https://twitter.com/WarpRecords/status/338817207364640769
• https://twitter.com/ryanjonik/status/338825479127695360
• https://twitter.com/minushobo/status/338866990963900416
• https://twitter.com/denleschae/status/338825290618916864
  • https://www.dropbox.com/s/l5ywd42tp26vyzw/BoCMovement2013.MOV

Look Sad Reel

• 27th of May: Hell Interface posted the first video listed below with the title: "Look Sad Reel". This seems to be an anagram for Lake Dolores. See the second video for a 1980s commercial about the Lake Dolores Waterpark.

Audio

• Moebius]: "They just distorted some of the original ad copy about camping and bringing your kids (and special rates!)
  • Comparison with the original ad.

• etcher: "I enhanced the low audio between the 20-22 second mark & reversed it. It sounds like the first word is "sun" and the second is "in the sand". I could be completely wrong here, but i was just really curious."

Images

Lake Dolores

• tonx from the Twoism (messageboard) will be live blogging from the event.
  • http://instagram.com/tonx/
  • https://twitter.com/tonx
  • http://www.ustream.tv/channel/tonx23
  • https://plus.google.com/108957795290078982439/posts

Transmissions

Stream

• google video hangout: https://plus.google.com/108957795290078982439/posts
• ustream: http://www.ustream.tv/channel/tonx23

Tweets

• @boctransmission tweeted:
  • 11:59 PM GMT+2 - 27 May 13: "Look Sad Reel http://www.youtube.com/watch?v=jY3ByVGxmQk …"
    • Apparently this tweet is sent via an iPhone.

• @tonx tweeted:
  • 9:38 PM GMT+2 - 27 May 13: "I have arrived at the watermark. there are a handful of people here preparing for an “event”. #boardsofcanada"
  • 10:02 PM GMT+2 - 27 May 13: "I’ve been asked to be discrete in my tweeting. something will happen here. I don’t yet know what. laying low."

Forum

• tonx posted:
  • Mon May 27, 2013 10:45 PM GMT+2: "There isn't enough happening here yet for me to be able to say anything about the scale of what exactly might go down. I'm apparently the first of us to land. There is a sort of light caretaker/security situation that may thwart other earlybirds. Unsure. Only a small handful of people on site yet. I basically snuck in."
  • Mon May 27, 2013 11:11 PM GMT+2: "I'm attempting a public hangout on google+. Find me!"

Instagram

• tonx instagrammed the following pictures.