Statistics
"Statistics" was a 1999 advertisement for Nissan directed by Chris Cunningham. It featured music by Boards of Canada.
Filming
The advertisement was shot in Iceland.
Chris Cunningham and Darius Khondji found the right landscape for their idea here and that's why they came," says Dis Olafsdottir. "They were looking for a stark contrast between the black sand and the cloudy sky. They wanted cloudy skies all the time." - Dis Olafsdottir[1]
Music
The advert includes excerpts of The Color of the Fire (minus the Sesame Street samples) and 5.9.78. A search for "Michael Sandison" in the BMI repertoire database returns a song named "Nissan Statistics"; this is believed to be the name of the background music collage for trademark/royalty purposes.
The advert was released commercially on a collection of works by Chris Cunningham. The track is called "Engine (Nissan Commercial)" on the DVD.
Details
- Title
- Statistics
- Date
- August 19, 1999
- Country
- Netherlands
- Agency
- TBWA Campaign Company, Amsterdam
- Production
- RSA, London (Oliver Szekessy)
- Post Production
- Glassworks, London
- Agency Producer
- Stefany Rietwerk
- Director
- Chris Cunningham
- Producer
- Cindy Burnay
- Directory of Photography
- Darius Khondji
- Production Designer
- Dennis Lewis
- Copywriter
- Paul Wilmot
- Creative Director
- BĂ©la Stamenkovits
External links
- Video:
- UK Show Reels
- The Reel (free subscription required)
- Shots (paid subscription required)
- Director File article about the ad