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Tomorrow's Harvest Viral Marketing Campaign
Contents
[hide]Shibuya-ku Tokyo
After an intriguing week of decyphering cryptic transmissions Boards of Canada remained silent on their social networks, except for a couple of links related to the release of Tomorrow's Harvest.[1][2][3][4]
The 21st of May, however, Boards of Canada posted the following cryptic status update on their official Facebook account. [5][6][7][8]
May 22nd 24:00 @ 1-23-10 Jinnan Shibuya-ku Tokyo
jar from the Twoism (messageboard) was there and made the second recording shown below. [9][10]
Videos
Images
Zane Lowe
@zanelowe tweeted:
- 3:42 PM - 23 May 13 "Brand new Boards Of Canada on tonights show!" [11]
- 7:55 PM - 23 May 13 "New Boards Of Canada at 7:55pm UK http://www.bbc.co.uk/radio1/listen/" [12]
Zane announced he will play "Reach For The Dead".
Reach For The Dead
Video
Audio
Images
May 27th - 17:00 PDT
- Hell Interface posts "May 27th - 17:00 PDTο»Ώ" as a comment on the youtube video of "Reach For The Dead". [13]
- @boctransmission tweeted @ 11:30 PM - 26 May 13: "May 27th - 17:00 PDT" with the second image shown below attached to the tweet. [14]
The attached image shown above has exif data with the exact gps-location. [15]
Google Maps
Error in widget Google Maps: Unable to load template wiki 'Google Maps'
Images
nsputnik from the Twoism (messageboard) shared the picture below:
A is the drive-in theater.
B is the gas station.
C is the area covered in the tweet regarding May 27th 2013. [16]
External Links
- https://maps.google.com/maps?f=q&q=loc:34.948043,-116.682615&t=k&spn=0.5,0.5
- http://www.panoramio.com/photo/63623456
- http://goo.gl/maps/jF02k
- http://en.wikipedia.org/wiki/Lake_Dolores_Waterpark
- https://plus.google.com/110126773915965930344/about?gl=uk&hl=en
- http://imgur.com/vUgVFdI
Movement Electronic Music Festival
- Allegedly a new Boards of Canada track was played at the Movement festival in Detroit. It happened right after Audion's set at Sunday 26th of May. Presumable the track played is "Cold Earth", based upon the track by track review from The Quietus. [17]
- NME confirmed the track that had been played to be "Cold Earth". [18]
Images
Videos
External Links
- http://www.twoism.org/forum/viewtopic.php?t=10663
- http://movement.us/lineup/
- https://twitter.com/WarpRecords/status/338817207364640769
- https://twitter.com/ryanjonik/status/338825479127695360
- https://twitter.com/minushobo/status/338866990963900416
- https://twitter.com/denleschae/status/338825290618916864
Look Sad Reel
- 27th of May: Hell Interface posted the first video listed below with the title: "Look Sad Reel". This seems to be an anagram for Lake Dolores. See the second video for a 1980s commercial about the Lake Dolores Waterpark.
Videos
Audio
- Moebius]: "They just distorted some of the original ad copy about camping and bringing your kids (and special rates!)
- etcher: "I enhanced the low audio between the 20-22 second mark & reversed it. It sounds like the first word is "sun" and the second is "in the sand". I could be completely wrong here, but i was just really curious." [20]
Images
Lake Dolores
- tonx from the Twoism (messageboard) will be live blogging from the event. [21] [22]
- @boctransmission tweeted:
- 11:59 PM GMT+2 - 27 May 13: "Look Sad Reel http://www.youtube.com/watch?v=jY3ByVGxmQk β¦" [23]
- Apparently this tweet is sent via an iPhone. [24]
- 11:59 PM GMT+2 - 27 May 13: "Look Sad Reel http://www.youtube.com/watch?v=jY3ByVGxmQk β¦" [23]
Coverage
Stream
- google video hangout: https://plus.google.com/108957795290078982439/posts
- ustream: http://www.ustream.tv/channel/tonx23
Tweets
- @tonx tweeted:
- 9:38 PM GMT+2 - 27 May 13: "I have arrived at the watermark. there are a handful of people here preparing for an βeventβ. #boardsofcanada" [25]
- 10:02 PM GMT+2 - 27 May 13: "Iβve been asked to be discrete in my tweeting. something will happen here. I donβt yet know what. laying low." [26]
- 1:13 AM GMT+2 - 28 May 13: "anticipation." [27]
- 1:42 AM GMT+2 - 28 May 13: "I would put the head count here at just under 50. Fifty lucky people. #boardsofcanada" [28]
- 1:50 AM GMT+2 - 28 May 13: "warp records rep is handing us water. gonna ebay that water for $200. #boardsofcanada [29]
- 1:52 AM GMT+2 - 28 May 13: "the fans. https://vine.co/v/bVLUKdOIx5p" [30]
- 2:27 AM GMT+2 - 28 May 13: "Iβm tonx23 on ustream, broadcasting intermittently for those that want to follow along #boardsofcanada" [31]
- 2:52 AM GMT+2 - 28 May 13: "listening party! #boardsofcanada https://vine.co/v/bVlArBaIbzH" [32]
- 2:54 AM GMT+2 - 28 May 13: "https://vine.co/v/bVlqZTQ3v91" [33]
- 2:56 AM GMT+2 - 28 May 13: "Album. Of. The. Year. #boardsofcanada" [34]
- 2:57 AM GMT+2 - 28 May 13: "https://vine.co/v/bVlbr7Zaa5r " [35]
- 2:58 AM GMT+2 - 28 May 13: "https://vine.co/v/bVlbpEiLExg" [36]
- 2:59 AM GMT+2 - 28 May 13: "https://vine.co/v/bVlhAKinM0J" [37]
- 3:03 AM GMT+2 - 28 May 13: "https://vine.co/v/bVlMJZiQmO2" [38]
Forum
- tonx posted:
- Mon May 27, 2013 10:45 PM GMT+2: "There isn't enough happening here yet for me to be able to say anything about the scale of what exactly might go down. I'm apparently the first of us to land. There is a sort of light caretaker/security situation that may thwart other earlybirds. Unsure. Only a small handful of people on site yet. I basically snuck in." [39]
- Mon May 27, 2013 11:11 PM GMT+2: "I'm attempting a public hangout on google+. Find me!" [40]
- Tue May 28, 2013 12:42 AM GMT+2: "Conserving battery. Back in a bit." [41]
- Tue May 28, 2013 12:33 aM GMT+2: "http://www.ustream.tv/channel/tonx23" [42]
- Veckatimest posted:
- Tue May 28, 2013 1:52 AM GMT+2: "My friend just updated me again via text. "WHOLE ALBUM." "Can't record after the first three tracks." "No live performance but it is a listening party." Hope this helps!" [43]
- IronMark posted:
- Tue May 28, 2013 1:50 AM GMT+2: "When the stream came up for a few minutes there, it clearly showed people with proper quality cameras on tripods pointed at the 'stage' area. Press? Given the Tokyo stream and Cold Earth at the festival, I'm thinking this is just going to be one more song played publicly. I say 'just' one more song played pubicly as if that's a small thing but this entire thing has been fantastic. I'm seriously starting to think the album's been ready for a while, maybe even stretching back to the infamous black square appearing and this entire buildup thing has been almost 2 years in the planning." [44]
- tonx instagrammed the following pictures. [45][46][47][48][49][50][51][52][53][54][55][56][57][58][59][60][61][62][63]
Pictures
References
- Jump up β https://www.facebook.com/boardsofcanada/posts/10151430836943927
- Jump up β https://www.facebook.com/boardsofcanada/posts/10151430839388927
- Jump up β https://www.facebook.com/boardsofcanada/posts/10151430894823927
- Jump up β https://www.facebook.com/boardsofcanada/posts/10151430840743927
- Jump up β https://www.facebook.com/boardsofcanada/posts/10151460041363927
- Jump up β http://www.factmag.com/2013/05/21/boards-of-canada-tweet-mysterious-japanese-address/
- Jump up β https://www.facebook.com/boardsofcanada/posts/10151460041363927
- Jump up β http://www.twoism.org/forum/viewtopic.php?t=10626
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=195365#195365
- Jump up β http://www.factmag.com/2013/05/22/watch-boards-of-canadas-tokyo-surprise-live/
- Jump up β https://twitter.com/zanelowe/status/337564289126764544
- Jump up β https://twitter.com/zanelowe/status/337627848342900737
- Jump up β http://www.youtube.com/watch?v=2jTg-q6Drt0&lc=rZlXxuUp6maegO_OteKndLcSTfZkl9MJpkt-KXxJqpA
- Jump up β https://twitter.com/boctransmission/status/338769019974856704
- Jump up β http://goo.gl/ZvAfm
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=197592#197592
- Jump up β http://thequietus.com/articles/12364-boards-of-canada-tomorrows-harvest-review
- Jump up β http://www.nme.com/news/boards-of-canada/70527
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198048#198048
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198106#198106
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198025#198025
- Jump up β http://www.twoism.org/forum/search.php?search_author=tonx
- Jump up β https://twitter.com/boctransmission/status/339138788158763008
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198341#198341
- Jump up β https://twitter.com/tonx/status/339103356452757504
- Jump up β https://twitter.com/tonx/status/339109352436817920
- Jump up β https://twitter.com/tonx/status/339157479726403584
- Jump up β https://twitter.com/tonx/status/339164823034134529
- Jump up β https://twitter.com/tonx/status/339166733107605505
- Jump up β https://twitter.com/tonx/status/339167243197886464
- Jump up β https://twitter.com/tonx/status/339176080835481600
- Jump up β https://twitter.com/tonx/status/339182449898688514
- Jump up β https://twitter.com/tonx/status/339182817378447360
- Jump up β https://twitter.com/tonx/status/339183434813542401
- Jump up β https://twitter.com/tonx/status/339183707443326976
- Jump up β https://twitter.com/tonx/status/339183863773409280
- Jump up β https://twitter.com/tonx/status/339184211909021696
- Jump up β https://twitter.com/tonx/status/339185008130547713
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198227#198227
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198259#198259
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198453#198453
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198420#198420
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198754#198754
- Jump up β http://www.twoism.org/forum/viewtopic.php?p=198737#198737
- Jump up β http://instagram.com/p/ZywpW6Ev8u/
- Jump up β http://instagram.com/p/Z0oUUrEv_p/
- Jump up β http://instagram.com/p/Z0vShkEv6Q/
- Jump up β http://instagram.com/p/Z0w61Ckv8u/
- Jump up β http://instagram.com/p/Z05FhAEv6Y/
- Jump up β http://instagram.com/p/Z06DFVEv7-/
- Jump up β http://instagram.com/p/Z06LPTEv8L/
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- Jump up β http://instagram.com/p/Z1Xxgqkv8_/