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Difference between revisions of "Tomorrow's Harvest Viral Marketing Campaign"

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Revision as of 23:47, 29 May 2013

Shibuya-ku Tokyo

After an intriguing week of decyphering cryptic transmissions Boards of Canada remained silent on their social networks, except for a couple of links related to the release of Tomorrow's Harvest.[1][2][3][4]

The 21st of May, however, Boards of Canada posted the following cryptic status update on their official Facebook account. [5][6][7][8]

May 22nd 24:00 @ 1-23-10 Jinnan Shibuya-ku Tokyo


jar from the Twoism (messageboard) was there and made the second recording shown below. [9][10]

Videos

Images

  • Shibuya-ku-tokyo-01.gif
  • Shibuya-ku-tokyo-02.jpg
  • Shibuya-ku-tokyo-03.jpg
  • Shibuya-ku-tokyo-04.jpg
  • Shibuya-ku-tokyo-05.jpg
  • Shibuya-ku-tokyo-06.jpg

Zane Lowe

@zanelowe tweeted:

Zane announced he will play "Reach For The Dead".

Reach For The Dead

Video

Audio

Images

  • Reach for the Dead.jpg
  • Website-RFTD.png

May 27th - 17:00 PDT

  • @boctransmission tweeted @ 11:30 PM - 26 May 13: "May 27th - 17:00 PDT" with the second image shown below attached to the tweet. [14]

Hell-interface-hints-may-27th-17h00-pdt.png 5-27-13-1700.jpg

The attached image shown above has exif data with the exact gps-location. [15]

Google Maps

Images

nsputnik from the Twoism (messageboard) shared the picture below: Boards-of-canada-yermo-ca-map.jpg

A is the drive-in theater.
B is the gas station.
C is the area covered in the tweet regarding May 27th 2013. [16]

63623456.jpg

External Links

Movement Electronic Music Festival

  • Allegedly a new Boards of Canada track was played at the Movement festival in Detroit. It happened right after Audion's set at Sunday 26th of May. Presumable the track played is "Cold Earth", based upon the track by track review from The Quietus. [17]

Images

  • New-boc-track-at-movement-festival.jpg

Videos

External Links

Look Sad Reel

Videos

Audio

  • etcher: "I enhanced the low audio between the 20-22 second mark & reversed it. It sounds like the first word is "sun" and the second is "in the sand". I could be completely wrong here, but i was just really curious." [20]

Images

Lake-dolores-waterpark-direction-sign.jpg

Lake Dolores

About

Coverage

Stream

Tweets

Forum

  • tonx posted:
    • Mon May 27, 2013 10:45 PM GMT+2: "There isn't enough happening here yet for me to be able to say anything about the scale of what exactly might go down. I'm apparently the first of us to land. There is a sort of light caretaker/security situation that may thwart other earlybirds. Unsure. Only a small handful of people on site yet. I basically snuck in." [45]
    • Mon May 27, 2013 11:11 PM GMT+2: "I'm attempting a public hangout on google+. Find me!" [46]
    • Tue May 28, 2013 12:42 AM GMT+2: "Conserving battery. Back in a bit." [47]
    • Tue May 28, 2013 12:33 aM GMT+2: "http://www.ustream.tv/channel/tonx23" [48]
  • Veckatimest posted:
    • Tue May 28, 2013 1:52 AM GMT+2: "My friend just updated me again via text. "WHOLE ALBUM." "Can't record after the first three tracks." "No live performance but it is a listening party." Hope this helps!" [49]
  • IronMark posted:
    • Tue May 28, 2013 1:50 AM GMT+2: "When the stream came up for a few minutes there, it clearly showed people with proper quality cameras on tripods pointed at the 'stage' area. Press? Given the Tokyo stream and "Cold Earth" at the festival, I'm thinking this is just going to be one more song played publicly. I say 'just' one more song played pubicly as if that's a small thing but this entire thing has been fantastic. I'm seriously starting to think the album's been ready for a while, maybe even stretching back to the infamous black square appearing and this entire buildup thing has been almost 2 years in the planning." [50]
  • paul posted:
    • Tue May 28, 2013 4:42 AM GMT+2: "Yes it will my friends. I will get the edit to you asap. Still gotta make the gawdawful drive home 6 hours ... and its fucking bumper to bumper. But, if I gotta get stuck in traffic to be a part of what just happened ... yeah. Can do. Sketchy connection out here in the desert so full report later will be edging what I shot first thing when home. Sorry again for not keeping up while live. Damn phone died." [51]
    • Tue May 28, 2013 6:37 AM GMT+2: "Nah, just had the gear and decided since it was in my beautiful state, and i love the desert ... it had to be done! i also knew so many of you were here sending us all some seriously good vibes and couldn't be there for countless reasons. I was seriously planning on a live gig. Since that didn't happen I have a nice locked shot of the ... airstream the truck and speakers. Sorry guys. Guess I was too optimistic. Yes, I brought the "dead kitty" wind muffler for my ZOOM recorder. Quite nice - pretty much zeroed out any hint of wind. I will edit it when I get home but that won't be til 3a PDT. Sleep can wait. Will load it to my YouTube page (look for Turk 242). There's already my humble reatment of the cosecha transmission there but tomorrow will be today's festivities. Ok, so enough of the dry tech talk. To asnwer your question Decorah: kennychiwa147 said it best. I am still a little in disbelief. I quickly got over the no live show thing. It was just really cool to look around and see literally every walk of life there - young and old. That's when you know it's quality music. The setting was impeccable. Surreal. I am an avid trailer camper so this set piece made me smile wide. When the music came on I was pretty much swept away. I considered taking notes but felt like a tool as i was already standing up there with the camera. my buddy kept encouraging me to enjoy the experience too (he was the one rocking the ray bans in the blue t shirt). Yes the air was thick, sweet and sticky. Ok, music - I listened to RFTD for 90 minutes yesterday on loop while running in big sur. never did that with any track in my life. It did not get old. So when I heard it today I wasnt sure how i would react. gotta say i got pretty choked up. I think it was everything - setting, with fellow BOCers, the sky - and the transition was wicked. The opening bits were really a blur. I was shaking and trying not to fuck up the recording. I do remember the fanfare and thought that was really nice. As for the rest, well you'll just have to wait I guess. I will say this - game changer. BEST. ALBUM. EVER. Yeah, that's right ..." [52]
    • Tue May 28, 2013 8:50 AM GMT+2: "Josh from WARP showed me the text. That is for real. They had their own camera people and were snapping pix with iPhones to send back to Scotland. The brothers might not have been there, but they were and it seems they liked what they saw. Lots of love in the BOCosphere today!" [53]
  • Synthetrix posted:
    • Tue May 28, 2013 6:49 AM GMT+2: "I just got home from the listening party in Newberry Springs and I am damn glad that I took the leap of faith and headed out there. Being in such an intimate, exclusive location with fellow BOC fans and being some of the first non-journalist/insiders in the world to hear TH in it's entirety was an experience I will always cherish and remember. Big ups to Josh with Warp Record with whom I had a nice enlightening chat. It was also great to meet Tonx and you all owe him a cold one for the live U-streams that he did. I took a ton of high res photos and HD video although I will not be posting any of the music that has not been officially released out of respect to the artists and label. I am sure there are plenty of others who have or will be doing so in the coming hours. I will post photos on my website soon, but first I need to hit the shower and wash off the desert grit and grime. BEST MEMORIAL DAY EVER!" [54]
  • thingsthingsthings posted:
    • Tue May 28, 2013 7:32 AM GMT+2: "Just getting home; traffic back to LA was surprisingly mellow. What a great experience, I feel really lucky I was able to make it. Such a surreal backdrop for an equally surreal album. Certainly boards music, but definitely a different path then what they've released before. Great to hear what sounded like a snippet of that melody that went along with the number clues show up at the end of one track, and surprised to find the cosecha transmission tune end the album, but an appropriate finale to an amazing afternoon. Many thanks to BOC and Warp for putting this together, and for the take home goodies at the end. Culminated with an amazing sunset over the desert as well; really amazing event." [55]
  • soupbandit posted:
    • Tue May 28, 2013 7:57 AM GMT+2: "I made it back from the desert with my brother. Echoing the postings that I've skimmed through that the album is beautiful. It's emotionally heavier then Geogaddi with all that is fantastic about TCH's production. Echoing the Carpenter vibe too. Everyone I met was excited, friendly and cool. Once the album begun it went quiet until the end before anyone made a noise. Atmospheric to a T. My favorite moment was this little girl running out in front of a half of the crowd to play as the uplifting latter portion of the album was beginning. She was so happy in unison. Perfect soundtrack moment. Spoilers & Things: -There's a huge Coca Cola Silo out there (along with the Skyliner Drive in). Trans Canada to the fullest. -We were asked to keep postings under-wrap, but were told we'd be hearing the album -"Jacquard Causeway" was the heaviest track emotionally on first digest. -"Cold Earth" is the Detroit Track. -"Sick Times" is Sick. -I'm not sure where the "Palace Posy"/ROYGBIV connection was made in the track by track review. -"Come To Dust" has this moment in it's last seconds that shines -"Semena Mertvykh" is the track from the Tomorrow's Harvest Transmission. -The silence at the end of "Semena Mertvykh" with the desert breeze, sun setting and awesome people is something I'll remember. -The band texted Josh the organizer to tell us they loved us. cool shit. - We made out with swag. I picked up a large 18x24 poster and two smaller ones, along with a bunch of stickers. Sorry if this is rehash or spoilers but I had a great time and it was a long time coming. I'll edit this post with a link to some photos and videos when I'm not so tired. Thanks to the band and planners if you snoop this post for feedback, this has been super fun and has made me really happy." [56]
  • PlatrixECV posted:
    • Tue May 28, 2013 8:36 AM GMT+2: "Here's my notes on the songs/ general review --- Ok, just got back. Here are my thoughts. In general, awesome experience, the setting was perfect. In honor of Scotland I took a few swills of some Ardbeg (neat). As to the album I would not call BoC going back to a Geogaddi or MHTRTC style, or a combo of th two. It is definitely a logical progression from TCH although primarily from something like Oscar See Through Red Eye. They make dense, layered complex stuff now. The minimalism is gone. In some respects I like hearing their sounds with a chance to breathe. You get a little of that in the ambient interludes. That being said, Tomorrow's Harvest is an intense, detailed great ride. I mentioned earlier there were noticeable elements of extremely vintage synths (think 70s Tangerine Dream (Phaedra) of Jean Michael Jarre's Oxygen). Maybe some Bladerunner sounding Vangelis. John Carpenter has been mentioned. It's all swirling around in there. I have a video of the first three tracks. I think the sound quality came out pretty good. Trying to figure out how to ujpload it right now. I took notes on each track. "Gemini", "Reach For The Dead", "White Cyclosa" - you heard them. "Gemini" was a perfect into track, got me in the proper mindframe for BoC. "Jacquard Causeway" - Intense. When the album kicks into high gear. I really dug what I found to be almost jazzy sounding noodling on what may have been a wurlitzer. It gave a lose feel. One of highlights of album for sure. "[[Telepath]" - the darking counting voice one. I wrote "unmistakably BoC. Nice interlude track. Keeps mood intense." "Cold Earth" - You've heard this one by now. A better track in its full sonic glory. I put this own down as giving me a Vangelis vibe on some of the synths. "Transmisiones Ferox" - Psycaedelic, buried vocals, really dark heartbeat style bass pulse. "Sick Times" - This one again had an almost jazzy feel with a vintage electric organ or piano sound. Don't know if the beat is the "dopest" but it is a hard kicking break beat. The melody parts give the feel of quick tempo that vaguely reminded me of Poppy Seed. Again with the vintage synths (something close to Oxygene sounding). Another one of the best cuts on the album. "Collapse" - This is the one I think might have had a Moog sequencer. It reminded me of Phaedra. Deep track with a great bass line that also functions as a counter melody. Everything from Jacquard Causway to here flowed and was all excellent. As good a stretch as there is on any Boc album IMO. "Palace Posy" - This one was a bit eccentric. Vaguely pizzicato string sounding melody. Split Your Infities - This was my initial favorite track on the album. Swirling melody that morphs into what I wrote was "ominous and joyous at the same time. Holy fuck." All the great elements of a great Boc track and shows how skilled they are in their craft. "Uritual" - Buzzy dissosant drone. One of better interludes I can recall and again keeps momentum from Split Your Infities. "Nothing Is Real" - Treated piano, retro sounding break beat. Nice track I could see this one being popular with the non-diehards but I don't mean that as a slight. "Sundown" - Very Boc synth pads, layered again with what I call the ancient analog Vangelic et all sound. "New Seeds" - Creates a melody almost out of radio static. After that I thought I heard discernable guitar sound... Sounds like what I know to be called col legno on a violin where you flip the blow and hit the strings with the wood part (used most prominently at the beginning of Holtz's Mars). Keeps buildings and immensely dense. This could be a polarizing track. "Come To Dust" - "Eerie with a great laconic break beat." Also a highlight of the album for me. "Semena Mertvykh" - This is more or the less the song from the trailer. The static is gone and there is instead a stunning dark and dissonant background noise. It sounds a little bit like the beginning of Metallica's "Damage Inc" (the last seconds before the thrash guitar comes in ) but with a strong helicopter effect. I love the melody of this song. Glad it is on the album. A perfect closer really (as exit music). I loved the album overall. Where it rates in the context of their catalog? No idea at this point. Really glad to have the experienence of the build up and then the surprise listening party. Def treat for US fans. There were probably 100 people there, some came from as far as Arizona." [57]
  • Group Hex posted:
    • Tue May 28, 2013 9:06 AM GMT+2: "Before I throw my two cents in, I gotta say something to all those who made the drive today: How good was that shower when you got home? Hope yours was as momentous as mine. So, today..... The setting was absolutely perfect. The desert has always been a second home to me, and with the addition of the abandoned water slides, buildings, graffiti, clipped palm trees, staircases, and general post apocalyptic vibe it was just ideal. The strangest part about the location for me was that I remember coming to the park as a kid. As I stood at the top of the now crumbling towers, I vividly recalled being launched down a slithery tube to a pool of blue water below. And now here I was, strolling around the shell of a water park. But for an entirely different reason, and with eyes that have seen a lot since then. The weather was great, parking plentiful (ha!), and perfect for random photos. I ran into a good friend straight away, who was actually there for a totally unrelated photo shoot! She had no idea about the BOC event until she arrived, but is a fan and stayed for the album premiere. Sawa! The amount of random stuff strewn about was really cool, I found some kids playing cards, weird old necklaces, and took home a "Welcome to Lake Delores" sign. Not much to add about the album......it was incredible. The wind and surroundings obviously boosted the experience of hearing it for the first time, but as someone noted already it'll take on different forms the more you listen to it. Headphones will be an entirely different experience, listening in the car, etc. It absolutely shows progression, a palate both familiar and refined. As I heard someone say on the way out, "not as warbly as other albums, but still has that strange and haunting thing going on". Enough beats and atmospheric passages to satisfy fans of all of their work. I loved the silence between tracks, as everyone waited for the next to begin. It was a meaty length (shut up), and I couldn't help wishing for more when it was over. But for some odd reason which I can't explain - it felt kind of final to me. Who knows, this may the last we hear of BOC. More than likely not, but it was a vibe I couldn't help but feel. Hmmmm.... The crew were really nice guys. The dudes who brought out the PA gear used to work with a friend of mine, so we traded a few quick stories about him. And the english guy from Warp, Josh I believe? Nice guy as well, and we talked about how my father mastered the "Broken Drum" remix they did with Beck years ago. Kudos to them for helping bring this day to fruition. I also talked to the property owner a bit, who said he's planning on re-opening the water park with an added RV park and possibly a motorcross track. Seems far fetched, but who knows? Maybe we won't see it in it's current condition for very long...... I have some pictures I'll post when I get them loaded up, and if anyone is really desperate for a sticker - send me a PM and an address. I have maybe ten I could part with. More later, I'm fried. This post is gonna look bizarre to me after I get some rest, so excuse the rambling." [58]

Instagram

Pictures

  • Lake-dolores-listening-party-01.jpg
  • Lake-dolores-listening-party-02.jpg
  • Lake-dolores-listening-party-03.jpg
  • Lake-dolores-listening-party-04.jpg
  • Lake-dolores-listening-party-05.jpg
  • Lake-dolores-listening-party-06.jpg
  • Lake-dolores-listening-party-07.jpg
  • Lake-dolores-listening-party-08.jpg
  • Lake-dolores-listening-party-09.jpg
  • Lake-dolores-listening-party-10.jpg
  • Lake-dolores-listening-party-11.jpg
  • SZSEhHj.jpg
  • BMsuQGP.jpg
  • Lake-dolores-listening-party-stickers.jpg
  • Lake-dolores-listening-party-posters.jpg

Videos

Creative Owlet

turk242

Others

Coverage Sources

References

  1. ↑ https://www.facebook.com/boardsofcanada/posts/10151430836943927
  2. ↑ https://www.facebook.com/boardsofcanada/posts/10151430839388927
  3. ↑ https://www.facebook.com/boardsofcanada/posts/10151430894823927
  4. ↑ https://www.facebook.com/boardsofcanada/posts/10151430840743927
  5. ↑ https://www.facebook.com/boardsofcanada/posts/10151460041363927
  6. ↑ http://www.factmag.com/2013/05/21/boards-of-canada-tweet-mysterious-japanese-address/
  7. ↑ https://www.facebook.com/boardsofcanada/posts/10151460041363927
  8. ↑ http://www.twoism.org/forum/viewtopic.php?t=10626
  9. ↑ http://www.twoism.org/forum/viewtopic.php?p=195365#195365
  10. ↑ http://www.factmag.com/2013/05/22/watch-boards-of-canadas-tokyo-surprise-live/
  11. ↑ https://twitter.com/zanelowe/status/337564289126764544
  12. ↑ https://twitter.com/zanelowe/status/337627848342900737
  13. ↑ http://www.youtube.com/watch?v=2jTg-q6Drt0&lc=rZlXxuUp6maegO_OteKndLcSTfZkl9MJpkt-KXxJqpA
  14. ↑ https://twitter.com/boctransmission/status/338769019974856704
  15. ↑ http://goo.gl/ZvAfm
  16. ↑ http://www.twoism.org/forum/viewtopic.php?p=197592#197592
  17. ↑ http://thequietus.com/articles/12364-boards-of-canada-tomorrows-harvest-review
  18. ↑ http://www.nme.com/news/boards-of-canada/70527
  19. ↑ http://www.twoism.org/forum/viewtopic.php?p=198048#198048
  20. ↑ http://www.twoism.org/forum/viewtopic.php?p=198106#198106
  21. ↑ http://www.twoism.org/forum/viewtopic.php?p=198025#198025
  22. ↑ http://www.twoism.org/forum/search.php?search_author=tonx
  23. ↑ https://twitter.com/boctransmission/status/339138788158763008
  24. ↑ http://www.twoism.org/forum/viewtopic.php?p=198341#198341
  25. ↑ http://2020k.wordpress.com/2013/04/20/boards-of-canada-distribute-new-vinyl-releases-out-for-national-records-day/
  26. ↑ https://twitter.com/tonx/status/339103356452757504
  27. ↑ https://twitter.com/tonx/status/339109352436817920
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  29. ↑ https://twitter.com/tonx/status/339164823034134529
  30. ↑ https://twitter.com/tonx/status/339166733107605505
  31. ↑ https://twitter.com/tonx/status/339167243197886464
  32. ↑ https://twitter.com/tonx/status/339176080835481600
  33. ↑ https://twitter.com/tonx/status/339182449898688514
  34. ↑ https://twitter.com/tonx/status/339182817378447360
  35. ↑ https://twitter.com/tonx/status/339183434813542401
  36. ↑ https://twitter.com/tonx/status/339183707443326976
  37. ↑ https://twitter.com/tonx/status/339183863773409280
  38. ↑ https://twitter.com/tonx/status/339184211909021696
  39. ↑ https://twitter.com/tonx/status/339185008130547713
  40. ↑ https://twitter.com/tonx/status/339185480333664257
  41. ↑ https://twitter.com/tonx/status/339186893914791936
  42. ↑ https://twitter.com/tonx/status/339188279159177216
  43. ↑ https://twitter.com/tonx/status/339188959986978816
  44. ↑ https://twitter.com/tonx/status/339194324971560960
  45. ↑ http://www.twoism.org/forum/viewtopic.php?p=198227#198227
  46. ↑ http://www.twoism.org/forum/viewtopic.php?p=198259#198259
  47. ↑ http://www.twoism.org/forum/viewtopic.php?p=198453#198453
  48. ↑ http://www.twoism.org/forum/viewtopic.php?p=198420#198420
  49. ↑ http://www.twoism.org/forum/viewtopic.php?p=198754#198754
  50. ↑ http://www.twoism.org/forum/viewtopic.php?p=198737#198737
  51. ↑ http://www.twoism.org/forum/viewtopic.php?p=199563#199563
  52. ↑ http://www.twoism.org/forum/viewtopic.php?p=199622#199622
  53. ↑ http://www.twoism.org/forum/viewtopic.php?p=199692#199692
  54. ↑ http://www.twoism.org/forum/viewtopic.php?p=199633#199633
  55. ↑ http://www.twoism.org/forum/viewtopic.php?p=199641#199641
  56. ↑ http://www.twoism.org/forum/viewtopic.php?p=199656#199656
  57. ↑ http://www.twoism.org/forum/viewtopic.php?p=199683#199683
  58. ↑ http://www.twoism.org/forum/viewtopic.php?p=199701#199701
  59. ↑ http://instagram.com/p/ZywpW6Ev8u/
  60. ↑ http://instagram.com/p/Z0oUUrEv_p/
  61. ↑ http://instagram.com/p/Z0vShkEv6Q/
  62. ↑ http://instagram.com/p/Z0w61Ckv8u/
  63. ↑ http://instagram.com/p/Z05FhAEv6Y/
  64. ↑ http://instagram.com/p/Z06DFVEv7-/
  65. ↑ http://instagram.com/p/Z06LPTEv8L/
  66. ↑ http://instagram.com/p/Z08z34EvxF/
  67. ↑ http://instagram.com/p/Z085szkvxN/
  68. ↑ http://instagram.com/p/Z09zd_Evyp/
  69. ↑ http://instagram.com/p/Z0-k2kkvzz/
  70. ↑ http://instagram.com/p/Z0_YY_Ev1C/
  71. ↑ http://instagram.com/p/Z1BwAgEv5F/
  72. ↑ http://instagram.com/p/Z1CAL-Ev5o/
  73. ↑ http://instagram.com/p/Z1EOpREv9Z/
  74. ↑ http://instagram.com/p/Z1EtiWkv-H/
  75. ↑ http://instagram.com/p/Z1K6r4kv4Z/
  76. ↑ http://instagram.com/p/Z1RsMikv0D/
  77. ↑ http://instagram.com/p/Z1Xxgqkv8_/
  78. ↑ http://instagram.com/p/Z1klbAkv_g/
  79. ↑ http://instagram.com/p/Z1k47pkvwC/
  80. ↑ http://instagram.com/p/Z1uN4rkv99/
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